In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement.
In Bizznis, landing page removes the header and footer, so the only thing visible is content and nothing else. This way, user is not distracted and stays focused, so you may use the landing page as described above. Make sure to use it wisely, as it is stripped down of header and footer, which means site navigation is also hidden.
Create a Landing page template
With Bizznis, creating custom page templates is really easy. It is no different than creating a page template standard-way with WordPress, but with one exception – you can hook into the loop and change anything you see on the screen. The code snippet you see below should be placed into your child theme root folder. It will override the same template inside parent Bizznis theme, but you can edit it inside your own child theme and apply the changes.
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